Corporates

Corporate Startup Innovation Playbook

Corporate Startup Innovation Playbook

Corporate Startup Innovation Playbook

by: Nate Nasralla|

February 1, 2023

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Articles | Corporates | Corporate Startup Innovation Playbook

High-impact startup engagements won’t happen organically. Ensuring timely and right-fit connections between startups and corporate leaders is a full-time job that should focus on building a clear “on-ramp” by both groups.

Corporate Startup Innovation Playbook

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This playbook represents a compilation of the collective knowledge and practices of hundreds of innovators in the Morrow Community from all around the globe.
Those who contributed to it believe in an additive approach to innovation — one where the success of one equals the success of the whole and where every business has the power to create and grow its impact wherever they call home.

Effective startup partnerships are built on an understanding of what your future partner needs to succeed, so this playbook will show how to think like a startup, adapt as a corporate, and build a highly successful and founder-friendly engagement process.