In this model, studios work directly with corporate enterprises to develop products and services, mainly, but not exclusively, for the benefit of the corporation.
The relationship between studios and corporate enterprises usually boils down to the following relationships:
This is where Studios engage enterprises either formally, through a design partner program, or informally to obtain validation for the problem, solution, market size, minimum viable product, etc.
This is a reasonably straightforward arrangement in which an enterprise agrees to participate in the pilot program of the studio’s venture.
It is not uncommon for the enterprise to invest directly into a studio venture. This is particularly true when an enterprise has an established corporate venture arm.
In some cases, a studio will invite one or more enterprises to join a specific venture as co-founders. This typically arises when the idea behind the venture was originated by the enterprise or in situations where the enterprise can bring extraordinary strategic value to the venture in the form of resources, unique knowledge, market, early funding, or a combination of the foregoing.
Perhaps the most advanced way in which studios engage with enterprise is through the creation of a dedicated studio. An enterprise may contract with an experienced studio to help them build a studio of their own. In such cases, the studio is generally providing best practices, processes, and other advisory services. The second theme is a joint venture studio between a studio and an enterprise. In these arrangements, a new studio is created, with an experienced studio providing services and the enterprise providing capital and other resources.