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Startup Support Partnerships

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Is your brand founder-friendly or founder-favorable?

Go from being friendly to favorable with founders. Provide them with more than just support and resources; offer real opportunities to establish collaborative ecosystems between partners (you) and startups (them).

Partnerships that prioritize founder-favorable relationships rather than just engaging in founder-friendly activities ultimately lead to greater innovation, growth, and impact for those creating the next generation of startups.

Empowered teams that have the confidence to work with startups on initiatives that are important to them now have access to programs and partnerships that can not only meet everyone’s needs but also exceed expectations.

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Partnerships Designed for those who Support Startups

Morrow Partnerships

Activity Partnerships

This Founder-Friendly partnership can include:

  • Newsletter and social media amplification
  • Endorsements and recommendations
  • Perk boosting and promotion

Leap Partnerships

This Founder-Favorable Partnership can Include:

  • Startup Community Creation
  • Startup Resource Packages
  • Outsourced Startup Engagement Team

Leap Lite Partnerships

This Founder-Favorable Partnership can Include:

  • Startup Community Creation
  • Perk Boosting, Optimization, and Promotion
  • Outsourced Startup Engagement Team

Activity Partnerships

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Consider an activity partnership if your brand, product, or service can benefit from early-stage startup users. Businesses leveraging Morrow Activity Partnerships can find new startup customers in an authentic way by providing valuable resources, education, and product discounts that can assist startups in their growth.

Activity Partnerships can take different forms, such as co-hosting events, enabling software or services implementation, or offering mentorship programs. By building strong relationships with startups, brands increase their visibility among this highly-valued audience, who seek partners to help build their businesses.

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Leap Partnerships

The Morrow Leap Partnership is designed for organizations new to understanding startup engagement strategies and committed to helping founders.

In the last decade, the most successful startup engagement programs have untangled themselves from sales divisions that chase low CAC (customer acquisition costs) and instead defer immediate revenue to build large customer or user bases.

The strategy works.

Companies that create startup engagement programs with a laser focus on founder success become a clear choice and a category leader. They not only find new customers but also build deep relationships with founders who are creating the next generation of ventures.

Leap Lite Partnerships

Companies that have matured into tech ecosystems are redesigning their startup engagement programs and offerings.

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Leap Lite Partnerships

As the economy has shifted over the past few quarters, startup engagement teams have been some of the first to be let go in large tech enterprises. While these businesses face competing priorities, startup engagement divisions have either been reduced to one- to two-person teams or have been completely dissolved in an attempt to reduce payroll expenses.

Many teams report a general misunderstanding among executives regarding the ROI of how these programs create long-term revenue streams and strong customer bases.

Partners can establish both a pipeline and goodwill with startup founders in need of their services and, more importantly, guidance. Every business started as a startup, and comprehending their requirements builds upon the continued success of both partners and startups.

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Corporate & Startup Connections

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But if small startups move fast, why can’t their large corporate counterparts move faster? Download our white paper, 'Built for Speed,' to learn how corporates can work well with startups.


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