Accelerators, Hubs, Startup Studios

Crafting an Effective Pitch Deck

Matt Gore is building a pitch deck creation company,, to empower other founders to raise capital for their ventures.

Matt Gore is building a pitch deck creation company,, to empower other founders to raise capital for their ventures.

by: Steve Hayton |

May 25, 2023

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Articles | Accelerators | Crafting an Effective Pitch Deck

Managing Partner and VC professor at Texas A&M, Matt is a former employee of the Saturn Five venture studio that decided to start his own company after many requests for help with creating powerful pitch decks, here are his three key takeaways for creating an effective pitch deck.

As a startup founder, the journey to securing funding can be an arduous one, with one of the most crucial steps being the creation of a powerful and persuasive pitch deck. Matt Gore, the founder of, has made it his mission to help founders raise $100 million in investments through their pitch decks. He recently shared some valuable insights into creating an effective pitch deck that ultimately leads to investors scheduling a meeting.

Gore emphasized three main aspects: understanding the target audience, maintaining simplicity, and focusing on the ultimate goal.

Know Your Audience

First and foremost, it is vital to consider the audience when crafting a pitch deck. Know who your potential investors are and tailor your pitch to resonate with them. This does not mean pandering to their interests but rather presenting your idea in a way that aligns with their investment philosophies.

Simplicity Is Key

Gore also underscored the importance of simplicity in pitch decks. While it is important to provide accurate and relevant information, an overly detailed deck can leave investors feeling overwhelmed. Your pitch deck should be concise and straightforward – remember, you can always provide more details during follow-up meetings.

The Goal: A Meeting, Not Immediate Funding

Gore advised startups to remember that their goal is not to raise money directly through the pitch deck but to pique investors’ interest enough to schedule a meeting with the team. The primary function of the pitch deck is to grab the attention of investors and present a compelling reason to invest their time in learning more about your startup.

Present your early-stage vision in an exciting way that captures investors’ attention and emphasizes the importance of your team – who they are, their strengths, and why they are the right people to bring your vision to life. Be frank and upfront with any taboo topics or potential issues surrounding your business, as this demonstrates transparency and maturity.

Discuss personalization in your pitch deck, while also understanding your shortcomings. It is important to gain traction, set milestones, and track progress. Effort should be put into increasing your startup’s visibility and collecting data to present to investors.

By following these tips and understanding the potential pitfalls, early-stage startups can better position themselves to create an impactful pitch deck that appeals to investors and ultimately helps secure funding. Remember, success lies in understanding your audience, maintaining simplicity, and keeping your eye on the ultimate goal: scheduling a meeting that could open doors to the investment your startup needs.