Big companies are being disrupted faster than ever, and innovation efforts at the corporate level aren’t working.
According to McKinsey, 84% of leadership and CEOs believe innovation is critical to growth, but only 6% are satisfied with their current results. Large corporate businesses are spending less time on innovation and more time on internal operations, which results in slow, or worse, no growth and the very real potential of disruption by competitors.
And yet, CEOs want to invest in innovation with emerging startups creating the next wave of technologies.
Be a champion for startups in your organization and start piloting projects with startups today.
Morrow is using its global network and extensive experience serving the startup community to enable corporates and startups to innovate together, ultimately driving new product development.
For many companies, the traditional approach to innovation is not working.
Startups–are often–more nimble and agile than large corporations, making them better equipped to bring new products and ideas to market. But corporates don’t make this easy, large companies want to tap into this agility and yet are often impeded by their own systems
By partnering with startups, large companies can tap into this agility and bring new ideas and technologies to market faster than they would be able to on their own.
Morrow shepherds these partnerships by providing corporates access to our global network of startups that are aligned with their strategic goals and objectives and running pilots to source startups to meet innovation challenges. Corporates can tap into new technologies and business models that they may not have otherwise been able to access, and startups can benefit from the scale and resources of the corporate partner.
The advantage of working with startups extends beyond just new product development. Startups bring fresh perspectives and new ways of thinking to established businesses, helping to break down silos and promote a more innovative and entrepreneurial culture within the organization.
Repeatable & Scalable Innovation for Corporates
Pilot Management
Test new ideas and concepts in a controlled environment to identify solutions that can be scaled up and integrated into existing business models. A good pilot involves you and your team collaborating closely with startups, focusing on flexibility, experimentation, and rapid iteration.
A Single MSA (Master Services Agreement)
Startups move fast, and contracts slow progress. Agreements between a startup and corporates is when innovation slows to a halt, the solution? Sign a single MSA with Morrow to manage pilot projects with startups you want to work with.
Innovation Flex Account
Corporates need the flexibility to run pilots, but annual budgets fail to forecast or plan for this special type of investment. Overcome this with a separate innovation flex account to deploy capital investment into startup pilot projects.
Startups want to work with you.
Simultaneously, and not surprisingly, executives are challenged by the same complexities founders face, but their obstacles are internal to their enterprise. Slowness and myriad of cross-departmental functions frustrate the entrepreneur and the executive. Overcome this by leveraging our innovative programs designed to speed up the process of working with startups.
Be a champion for startups in your organization and start piloting projects with startups today.
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